Digital Marketing Analytics

Basic Requirements

  • Experience in digital marketing NOT required but helpful

  • An analytical person that is passionate about numbers and has a competitive spirit. 

  • A self starter who is willing to learn and can pick up things quickly. 

  • You should have a grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

  • Setup and optimize Google Adwords campaigns

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests