Digital Marketing Analytics
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Basic Requirements
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Experience in digital marketing NOT required but helpful
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An analytical person that is passionate about numbers and has a competitive spirit.
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A self starter who is willing to learn and can pick up things quickly.
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You should have a grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
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Responsibilities
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
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Setup and optimize Google Adwords campaigns
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the insights
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Brainstorm new and creative growth strategies
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Plan, execute, and measure experiments and conversion tests